Even if you rarely watch TV, no doubt you have seen one of the aweful adverts from the price comparison websites, whether it’s Peter Jones walking around a glass supermarket, or an opera singer dancing around a coffee shop, the adverts just seem to get worse each time.
It was a couple of years ago now that we saw the first price comparison site TV advert, this was back when they only really dealed with car insurance. However, now that these companies are discovering how lazy UK citizens really are, they are branching out to offer anything and everything, even small business insurance.
Obviously these sites do save you some time when you are trying to find anything and everything, from credit cards to salon insurance, as you can avoid filling out the same form dozens of times for different sites, but are these comparison sites really required? After completing the form, you receive a long list of available deals, however, more often than not, most of the list is dismissed by the customer because they’ve cimply never heard of the company. It wouldn’t come as a surprise if some of the companies listed were owned by the price comparison site.
Once you’ve chosen which deal is right for you, you can then purchase it via the comparison site, however, are you really getting the best deal? You’ll find that more recently, many companies, such as Direct Line, don’t actually list themselves on the comparison sites.
You may think, what’s the advantage of doing that, surely they lose business. However, because these price comparison sites charge a commision to the companies listed, Direct Line doesn’t need to pay this fee, this means that more savings can be passed onto the customer, you.
This now means that to really find out if you’re getting the best deals for, as an example, office insurance, you have to use both, the sites that don’t list themselves on the price comparison websites, plus the comparison sites themselves. As a result, you need to fill out a variety of forms, which was what price comparison sites were trying to stop you from doing. So if you think about it, the sites themselves are just as pointless as their TV ads.
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